X rolls out crypto-focused Starterpacks to boost discovery as Bitcoin chatter on the platform drops 32% and Vitalik renews push for decentralized social media.
Summary
- X will launch interest-based “Starterpacks” so new users can auto-follow curated crypto and tech accounts by country and niche.
- Crypto users say visibility is collapsing, with Bitcoin mentions on X down 32% in 2025, fueling claims the platform is throttling CT.
- Vitalik Buterin urges a shift to decentralized social platforms that prioritize users’ long-term interests over engagement farming.
Social media platform X announced Thursday plans to roll out “Starterpacks,” a new onboarding feature designed to help new users discover accounts and feeds based on specific interests including cryptocurrency and technology, according to Nikita Bier, Head of Product at X.
The feature, set to launch in the coming weeks, will offer curated lists of accounts across various categories and countries, Bier stated in a post on the platform. The crypto category will include content focused on memecoin trading, real-time market trends, and sentiment from active traders.
A video posted by Bier demonstrated the feature’s functionality, showing users selecting interests during onboarding and following curated account lists.
The announcement follows recent controversy surrounding crypto content visibility on X. Bier responded to complaints from cryptocurrency users about declining visibility of crypto-related posts, stating that “Crypto Twitter (CT) is dying from suicide, not from the algorithm.” The comment drew criticism from members of the crypto community, some of whom expressed belief that the platform is intentionally limiting crypto content. Bier maintained that X’s algorithms are not responsible for the issue.
Bitcoin cypherpunk Jameson Lopp reported Wednesday that posts containing “Bitcoin” on X totaled 96 million in 2025, representing a 32% decrease year-over-year. The data did not reflect overall crypto engagement levels on the platform.
Ethereum co-founder Vitalik Buterin addressed the broader issue of social media platforms in a Wednesday post, stating the need for “mass communication tools that serve the user’s long-term interest, not maximize short-term engagement.” Buterin indicated plans to return to decentralized social media platforms in 2026.
Buterin noted that decentralized social media projects have faced challenges, stating that such platforms “should be run by people who deeply believe in the ‘social’ part, and are motivated first and foremost by solving the problems of social.”
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