Coinbase unveils AI advisor as it chases ‘Everything Exchange’ vision

Coinbase has unveiled an SEC-registered AI investment advisor alongside new trading products as the company has continued expanding beyond crypto in its push to become an “Everything Exchange.”

According to announcements made during Coinbase’s System Update event, the exchange is introducing an AI-powered advisory service, expanding access to derivatives and prediction markets, and preparing new pre-IPO trading products tied to some of the world’s largest private technology companies.

The latest product rollout comes as Coinbase continues adding traditional financial products to its platform after recently revealing plans to launch tokenized stocks backed one-for-one by underlying shares.

AI tools move closer to managing user portfolios

At the center of the announcements was Coinbase Advisor, which Chief Executive Officer Brian Armstrong described as one of the first SEC-registered AI-powered investment advisors in the world.

Armstrong said the tool will have access to a user’s portfolio information and account history, allowing customers to interact with the advisor using natural language commands.

“Speak to it in plain English to take action on your account. It will even prompt you with ideas you hadn’t thought of,” Armstrong said during the presentation.

Alongside the advisor, Coinbase revealed that artificial intelligence agents can now connect directly to its platform. Using systems such as ChatGPT or Claude, customers can establish trading rules and permit AI agents to execute trades on their behalf.

The announcement follows a growing industry focus on agentic finance. Earlier this week, crypto and stock trading platform Robinhood introduced AI-powered account management tools that allow clients to deploy automated agents to oversee trading activity.

New markets extend beyond crypto trading

Elsewhere during the event, Coinbase announced plans to launch stock options trading this summer, while crypto options are scheduled to arrive later this year.

The exchange also disclosed plans to offer perpetual-style stock index products that can be traded around the clock, including by users in the United States. The move would extend the 24/7 trading model commonly associated with crypto markets into equity-linked products.

Additional trading features unveiled at the event include time-based prediction markets that allow users to speculate on future price movements across digital assets such as Bitcoin, Ethereum, Solana, XRP, and Hyperliquid. According to Coinbase, contracts will cover periods ranging from 15 minutes to one year.

Private market exposure is also becoming a larger part of the company’s strategy. Coinbase announced plans to expand its pre-IPO perpetual contracts program following the launch of SpaceX pre-IPO perps ahead of the aerospace company’s record-setting public listing.

According to Coinbase, upcoming offerings will provide exposure to private companies, including OpenAI and Anthropic, before their shares become publicly available.

The new launches build on Coinbase’s previously announced tokenized stock initiative. The exchange has said those products will represent ownership interests backed 1:1 by underlying shares rather than synthetic instruments, derivatives, or IOUs.

Investors responded positively to the announcements. Data from Yahoo Finance showed Coinbase shares climbing to roughly $170 during the trading session before easing slightly in after-hours trading. The stock exchanged hands near $169.2 at the time of writing.