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Nexo partners with the Argentine Football Association (AFA) ahead of the 2026 FIFA World Cup, reinforcing the company’s expansion in South America.
Summary
- Nexo partners with Argentina’s national team as regional digital asset sponsor ahead of 2026 World Cup
- The deal strengthens Nexo’s expansion in Argentina following Buenbit acquisition and local hub launch
- Nexo and AFA formalize partnership in Buenos Aires, marking push into South American crypto market
BUENOS AIRES, Argentina, April 14, 2026 — Nexo, the premier digital assets wealth platform, today announced a partnership with the Argentine Football Association (AFA), becoming the Official Regional Digital Asset Partner of the Argentine National Football Team across South America ahead of the 2026 FIFA World Cup.
The agreement deepens Nexo’s expansion in Argentina, where the company recently acquired the leading platform Buenbit and is establishing Buenos Aires as a regional hub with its local team.
Federico Ogue, CEO at Buenbit by Nexo, said: “Argentina’s national team represents the highest level of sporting excellence, built on talent, conviction, and an unrelenting will to win. At Nexo, we share that standard. As we grow our presence in Argentina and across South America, partnering with AFA is a statement of commitment to this region and the clients we serve here.”
Official partnership ceremony
The partnership was officially launched at a gala ceremony in Buenos Aires, where Nexo and AFA executives signed the agreement before invited guests, media, and partners. The event marks the formal beginning of the collaboration ahead of the 2026 FIFA World Cup.
Leandro Petersen, Chief Commercial & Marketing Officer of the AFA, said: “We are excited to announce a new partnership with a strong global reach that aligns with the Argentine
Football Association’s international growth strategy, which we have been building in recent years through agreements with leading companies in innovation and technology. In this context, Nexo’s arrival as the Official Digital Assets Partner of the Argentine National Team reflects not only the growth of our brand globally but also the growing interest of international companies in partnering with Argentine soccer and one of the world’s most prominent national teams.
Success in elite sports, just as in business, is based on a clear strategy, discipline, and the ability to perform at the highest level when it matters most. Collaborating with partners who share this mindset allows us to continue expanding our ecosystem and create meaningful opportunities to connect our players, our brand, and millions of fans around the world.
Partnership activations
Nexo is starting a global ticket giveaway campaign for Argentina’s World Cup matches, open to new and existing clients. Signed squad shirts and co-created player content with Messi, Lautaro Martínez, Julián Álvarez, and Nico Paz will be distributed across the campaign window running from May through the end of the tournament. Nexo’s program will incorporate match-day experiences and squad merchandise, such as tier-linked rewards, connecting platform activity directly to the campaign.
Nexo is committed to global premium sport, serving as the Official Crypto Partner of the Australian Open and Summer of Tennis, the Official Digital Wealth Platform of the DP World Tour, and the Official Partner of the Audi Revolut Formula 1 Team.
Ahead of 2026 FIFA World Cup
The partnership adds a further dimension to Nexo’s U.S. relaunch. In February 2026, Nexo re-entered the United States market under a regulated framework, marking its first operational return to the country. Argentina arrives at the World Cup as reigning champions, competing across North American stadiums.
About Nexo
Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.
Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 199 jurisdictions. With over $8 billion in AUM and over $403 billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.
For more information, visit the official website.
About the Argentine Football Association (AFA)
Founded in 1893, the Argentine Football Association (AFA) is the governing body of football in Argentina and one of the oldest football associations in South America. AFA oversees the Argentine national team — the Albiceleste — three-time FIFA World Cup champions and current title holders, as well as the structure of Argentine club football.
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